The 2008 China Branding Anti-counterfeiting Technology Application Exhibition
Time: September 3th to 5th 2008
Venue: Shanghai International Exhibition Center, China
Invitation
Held During the Same Term: China Branding Anti-counterfeiting Technology Application Forum
Approved by:
General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China

Initiated by:
China Trade Association for Anti-counterfeiting (CTAA)

Supported by:
Department of Quality Management, General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China
China Management Office for Anti-counterfeiting Technology Products
China Quality Testing Center for Anti-counterfeiting Products
Comprehensive Anti-counterfeiting Technology Professional Committee of CTAA
Anti-counterfeiting Technology Branch of Computer and Multi-media Digital Information, CTAA
Sticker Branch of CTAA
Special Ink Professional Committee of CTAA
Anti-counterfeiting Identification Device Professional Committee of CTAA
Laser Holographic Anti-counterfeiting Technology Professional Committee of CTAA
Special Printing Professional Committee of CTAA
Special Bar Code Professional Committee of CTAA

Undertook by:
Beijing Four-Star Exhibition Services Co.,Ltd
Shanghai Quanyong Culture Transmit Co.,Ltd

1. Introduction:

With the development of economy, the sale of the counterfeit and inferior goods has crossed the border and become the second biggest public nuisance in the world, only inferior to drug trading. According to the statistics of WTO, the business volume of the counterfeit and inferior goods accounts for 2% to 5% of the quantum of world trade every year. In China, counterfeit and inferior goods lead to tax losing of 25.5 billion yuan every year. Tobacco industry, wine industry and cosmetics industry especially, have become “the heavy disaster areas” of the counterfeit and inferior goods. Hence, anti-counterfeiting industry has become a popular and important industry. Cutting-edge anti-counterfeiting technology and products should be reliable enough to enterprises and recognizable to customers that can crack down counterfeiting and inferior goods, protect brand image of enterprises and products and keep economy in a healthy order.
The 2008 China Branding Anti-counterfeiting Technology Application Expo will be held during September 3th to 5th, 2008 in Shanghai International Exhibition Center, China, which is organized by China Trade Association for Anti-counterfeiting and supported by its affiliated eight professional committees, aiming to fully display the effect gained in China’s anti-counterfeiting area and promote the development of anti-counterfeiting industry. This Expo is undertaken by Beijing Four-Star Exhibition Services Co.,Ltd and Shanghai Quanyong Culture Transmit Co.,Ltd. Beijing Four-Star Exhibition Services Co.,Ltd has held anti-counterfeiting technology and products exhibition and anti-counterfeiting technology forum successfully for five times, and it is an experienced and efficient company. For this Expo, we will make further effect to exert the advantage of our resources, customers and Shanghai’s advantage as the biggest economic, port city and the host city of 2010 World Expo. We will build an effective platform for the communication of both sides, develop and contribute to the health development of anti-counterfeiting industry.
China Trade Association for Anti-counterfeiting and the organizing committee will invite the leaders of the anti-counterfeiting industry or related industries, experts, scholars from domestic and overseas, the management of world anti-countering enterprises, technical experts, responsible person of World Expo organizing committee, China brand enterprises as well as those industries such as tobacco, wine food, medicine, cosmetics, brand clothing, banknote printing, certifications and cards etc. We welcome you to visit the expo to communicate, discuss and exchange views with exhibitors, find the proper anti-counterfeiting technology and products for yourself and discuss the tendency and direction of anti-counterfeiting industry in the future, devote to promote the anti-counterfeiting industry.

1. Scope of the Expo

Anti-counterfeiting Technology/Products and Equipments
•Jet Anti-counterfeiting Techniques ·Print Anti-counterfeiting Techniques
•Stamp Anti-counterfeiting Techniques
•Certification & card Anti-counterfeiting techniques and products
•Code Anti-counterfeiting Technology •Biometric Identification Technology
•Nuclear Track-etched Anti-counterfeiting Technology
•Twisted and Tangled Pattern Anti-counterfeiting Techniques
•Laser Holographic Anti-counterfeiting Technology
•Anti-counterfeiting ink/paper •Anti-counterfeiting Packing Materials
•Anti-counterfeiting labels •Anti-counterfeiting Self-adhesives
•Anti-counterfeiting Bar Code Tags •Biometric Identification System
•Code Anti-counterfeiting Products
•Anti-counterfeiting Identification Devices
•Numbering Machine •Laser Engraving Machine
•Jet Printer •Laser Block Engraving Machine
•Relief/Gravure Printing Presses
•Anti-counterfeiting Trademark/label Printing Presses
•Smart Card Testing Technology and Devices

Anti-counterfeiting Printing/Package Products
•Product Anti-counterfeiting Printing •Packing Anti-counterfeiting Printing
•Trademark Anti-counterfeiting Printing •Label Anti-counterfeiting Printing
•Portfolio Anti-counterfeiting Printing
•Certification/Card/Bill Anti-counterfeiting Printing
•Other Anti-counterfeiting Printing Enterprises
•Anti-counterfeiting Packing Enterprises

Brand Enterprise Anti-counterfeiting Application Display
•Packing Anti-counterfeiting of Brand Tobacco, Wine, Food, Medicine and Cosmetics
•Anti-counterfeiting Products of Large Printing Presses and Packing Companies
•Anti-counterfeiting Brand Trademark and Label
•Anti-counterfeiting Products of Banknote-printing, Certification and Card Making

1. Booth Rental Fee

1. Services and articles included in standard booth: boards on three sides 3m (length)*3m(width)*2.5m(height), inscribed board in Chinese and English, two spot lights, a inquiry desk, two chairs, one 220V electrical outlet, cleaning service during the exhibition period, two exhibition word cards.
2. Special booth (net bare area): no device is included, the construction management fees should be borne by themselves, which charges￥20/㎡.

◆In order to better popularize the brand and products of the enterprises, the expo and “China Branding Anti-counterfeiting Technology Application Forum” will form strategic partnership with domestic and overseas famous enterprises. Enterprises can propaganda together with the expo and forum in the form of “sponsor, support and co-organize”, for more details please contact the organizing committee.

Sponsorship Opportunities:
Diamond Sponsorship (sole)
Platinum Sponsorship (two)
Gold Sponsorship (three)

1. The Venue and the Advertisement of the Proceeding:

Note: The proceeding(210mm*285mm) is specially printed in four colors with import art papers and with excellent pictures and accompanying essays, providing supply and demand materials such as expo details, exhibitors’ products. The proceeding will be distributed to the government leaders and related departments. Every exhibitor can publish written brief introduction in 500 words freely, please fill it in carefully. Those applicants who want to publish advertisement in the proceeding, please send the content to the organizing committee before August 1st, 2008.

1. Procedures of Participation:
1. The applicants should fill in the application form in detail and seal it. Then send or fax it to the organizing committee, the deadline is September 1st, 2008. (take the postmark as the standard)
2. Exhibitors must remit the exhibiting expenditure in seven work days after signing up the contact. Fax the telegraphic money order to the organizing committee. Otherwise the exhibitor may not reserve the initially ordered booth or advertisement.
3. The booth is confirmed adhere to the principle of “pay early, confirm early”, the exhibition fee is non-refundable in case the applicants can not attend the expo due to their own reasons.
4. After the booth is confirmed, the organizing committee will send or fax the booth confirmation letter to the applicant to confirm that the applicant is an exhibitor.
5. The exhibitor has no right to transfer or rent the booth to the third party and advertise for non-exhibitor in any ways.

1. Promotion:
1. Local related anti-counterfeiting associations and their members are welcomed to visit with the invitation sent by China Trade Association for Anti-counterfeiting
2. 200,000 tickets of the printing conference and advertising tickets will be sent by mail or special person to responsible person of China’s brand enterprises and industries such as tobacco, wine, food, medicine, cosmetics, brand clothing, banknote printing, certification and card etc. You are welcomed to visit and purchase!
3. We will propagandize this event through main public media (TV, broadcast and other public media)
4. Newspapers, magazines and over 30 professional network media will comprehensively advertise and promote in a long period.
5. Fulltime telephone will invite important customers to visit two months before the event.
6. We will make use of the accumulated industrial resources and large customer net to propaganda and promote the event.
7. We will hold press conference to report the process of the expo to news media journalists so as to advertise the event.
8. Banners will be suspended in the main streets before and during the expo, colorful and attractive arched door, flags, lifted-off balloons and giant banners will be decorated around the venue to set off the atmosphere.

1. About Committee:

Address: 3-202, Lane 111, Luoyang Road, Shanghai, China 201100
Tel: 86-21-54635045 54630154
Fax: 86-21-54630154
Contact: Yang Jian 13482358627
E-mail: shppfw@yahoo.cn